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10 reasons to choose Backer Heatrod Ltd

Industrial and domestic electric heating solutions

2. Part of the global Backer Group of electric heating businesses

In 2006 Heatrod Elements was acquired by the NIBE Element Group (the world’s largest element manufacturer) and became a member of the Swedish Backer Group of companies that are based all over the world. As part of the Backer Group, Heatrod has access to a wide range of base heating technologies and local support throughout the world.

With the extensive additions in plant and machinery, skilled staff and market leading brands Heatrod can now offer a formidable range of solutions to the UK and export markets.

Heatrod Elements & Braude logos

The company was officially re-branded as Backer Heatrod Ltd in 2025, following the acquisition of Christian Backer’s original Rotherham based business Backer Electric, where the production of patented electrical element design that is still used throughout the world was established in 1938.

Heatrod Elements & Braude logos

Backer Heatrod and Backer are proud to be part of the Swedish NIBE group of companies.