About us

We are the UK’s leading manufacturer of heating elements

Heatrod Elements was formed in the early 1960’s as a specialist producer of metal sheathed, mineral insulated heating elements. Initially concentrating on water heaters Heatrod soon became a specialist in many other element applications such as air, oil, defrost, vending, catering and many other applications which have been supplied since the late 1960’s.

Based for much of its history in Norfolk Heatrod has proudly served many brand leaders with their heating element requirements with companies such as Baxi Heating, Triton Showers, Heatrae Sadia Heating, Foster Refrigerator, N.J. Froment, Phillips and Gainsborough forming part of Heatrod’s extensive customer base.

In late 2006 Heatrod was acquired by the Nibe Element Group ( The world’s largest element manufacturer) and now represents Nibe in the U.K. as one of the 22 group companies that are based all over the world from China and Mexico to Scandinavia, Spain, Italy, Poland and the Czech republic.

In 2007 the Heatrod business was transferred from its historical home in Norfolk to the current site in Manchester which was the home of Sheathed Heating Elements Limited. During 2009 the business has gone through an extensive restructuring process and a major capital investment plan.

There is a completely new management structure in place within the business at Manchester with in excess of 120 years experience of element and water heating manufacture, design and product development. Much of this experience being gained from the historical involvement with the Norfolk based business.

A capital investment plan has been implemented to significantly improve our manufacturing base and includes the introduction of many new items of equipment such as a new belt furnace with the ability to bright anneal and furnace braze products. We believe this is the only equipment of this type based in the U.K.

Our extensive restructure and investment program is designed to ensure Heatrod Elements is the choice for heating and measuring requirements within the U.K. We are the only U.K. based manufacturer of heating elements offering a complete package totally focused on minimum lead time, maximum flexibility and complete design service, from individual raw material components to finished solution.

As part of the Nibe Element Group Heatrod can offer an extensive range of additional products and technologies from across the world.

In addition to this service Heatrod’s core focus will be to provide short lead time bespoke design service from its U.K base.